Nokia’s map platform HERE has impressed ever since it was first released. Now, it’s impressed enough for a motoring consortium made up of Audi, BMW, and Mercedes to buy it for $3 billion.
The purchase will see three German auto makers — BMW, Audi, and, strictly speaking, Mercedes’ parent company Daimler — jointly purchase the mapping service. The Wall Street Journal predicted the purchase two weeks ago, and at the time also suggested that the trio would also be looking for other manufacturers to invest in the new business.